Serve On 2nd - Hermosa Beach

I love this place. beautiful room with beach feeling. good eating. friendly service, but felt a bit understaffed/disorganized. maybe just this day. lively but not loud, which is a relaxing and welcome change from most restaurants in these days. I like the bar here too.

The location of Serve on 2nd is prime. Sadly, after giving this restaurant many chances, which started when they first opened and has now concluded with a recent dinner, I will do my utmost to never set foot in again unless drastic changes are made. Starting with the service, there is little to no resemblance of structure or priority of customers. As an example a few months back, we were looking to grab brunch to include having an outdoor seat so we could tie our dog up. We were unable to do so, however, as a server had told multiple people it would OK for them to wait while sitting in the outdoor seating area. As another example, we made reservations for a larger group for a birthday celebration recently for brunch. However, we had to re confirm 3 different times over the phone and in person before the reservation was actually in the system. As it relates to the food, sub par would be an understatement. In our most recent experience, the crusted ahi was no longer available by 7pm on a Saturday night. Also, the shredded beef tacos had the same meat as the pot roast and literally tasted like pot roast in a tortilla. Overall, it is truly shameful this place is still in existence and we look forward to a new restaurant to take its place in the very near future.

As a native we really appreciate the quality of eating and the situation. the food was quality every time we go here; especially the ahi tuna. try it in any case!

Great small place with delicious food and good service. had the avocado toast and made our own cunning and both were delish! the $10 unlimited mimosas are also a lot! we also had the mandarine goat muffin and everything I can say is wow! in any case will be back to this place and we live the road.

Great food and great service. I love this place. I've been there 4 times and it's always been very good.